The Montreal Olympic Park has been around for several years, however it seems to have lost its life. Our goal in the re-branding of the park was to liven up the location by implementing colorful graphics and several interactive elements. With this, we hope to attract more people to the space, and give them an experience worth remembering! The colors in our designs were crucial to the development of the way finding and the overall comprehension of the space. By color-coding each building in the Olympic Park area, we added an element of organization and clarity to the space.
